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Entries in Jan Pinkava (3)

Monday
Apr192010

Pixar's Listerine commercials

In the early to mid 1990’s, one of the ways Pixar tried to support itself was making television commercials for products like LifeSavers candy, Trident gum, and Pillsbury rolls. Not surprisingly, Pixar specialized in commercials that used character animation to give products a personality.

Some of its most admired commercial work was for Listerine; the agency involved, J. Walter Thompson, gave Pixar considerable creative freedom. 

How do you give a personality to a faceless bottle? Below, several of Pixar’s classic Listerine ads—

Boxer (1990) 

Director: John Lasseter

The concept was inspired by the 1980 film Raging Bull. A newly-hired Pete Docter assisted with the animation.

 

Swinging Bottle (1993)

Director: Andrew Stanton

This ad and Arrows, below, caused a minor craze for the accompanying New Wave song, Tarzan Boy.

  

 

Arrows (1993)

Director: Jan Pinkava

This ad won Pixar its first Gold Clio award—loosely speaking, the Oscar of advertising. 

 

(Thanks to Ralph Guggenheim for helpful tips.)

Monday
Feb222010

Jan Pinkava's Little White Lie

The Hollywood Reporter reveals that former Pixar director Jan Pinkava’s new project is the animated feature Little White Lie for LAIKA Entertainment; he’s co-writing the script and will direct. (LAIKA is the Portland, Oregon-based studio where Henry Selick made Coraline.) No word on the story or release date.

Jan conceived and wrote the original script for Pixar’s Ratatouille and was the first of the film’s three directors. More on Jan here

Friday
Jul242009

Jan Pinkava

One of the many pleasures of working on The Pixar Touch was having the chance to talk with, and trade e-mails with, Jan Pinkava. Jan, after joining Pixar back in 1993, directed the Oscar-winning Pixar short Geri’s Game and was the original director of Ratatouille

Ever since mid-2007, when Jan helped me understand the story behind the making of Ratatouille, I’ve been laboring under the belief that my project was the only place where he’s discussed this experience in depth. But I was wrong: I just learned that the web site Animated Views did a terrific interview with him the following February.

One of my favorite Disney films is One Hundred and One Dalmatians. It was the first thing I saw in the cinema in England after my family left Czechoslovakia. Growing up in England I later realized that the flavor of London that the Disney artists brought to the film was not really accurate, but rather it was an American perspective on London, informed by a genuine affection for the place and its people. That sympathy came across in the movie and gave their London an authentic quality all of its own. I hoped we could do something similar with Paris.

More here. (Via Justin Hunt.)