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Entries in Andrew Stanton (2)

Monday
Apr192010

Pixar's Listerine commercials

In the early to mid 1990’s, one of the ways Pixar tried to support itself was making television commercials for products like LifeSavers candy, Trident gum, and Pillsbury rolls. Not surprisingly, Pixar specialized in commercials that used character animation to give products a personality.

Some of its most admired commercial work was for Listerine; the agency involved, J. Walter Thompson, gave Pixar considerable creative freedom. 

How do you give a personality to a faceless bottle? Below, several of Pixar’s classic Listerine ads—

Boxer (1990) 

Director: John Lasseter

The concept was inspired by the 1980 film Raging Bull. A newly-hired Pete Docter assisted with the animation.

 

Swinging Bottle (1993)

Director: Andrew Stanton

This ad and Arrows, below, caused a minor craze for the accompanying New Wave song, Tarzan Boy.

  

 

Arrows (1993)

Director: Jan Pinkava

This ad won Pixar its first Gold Clio award—loosely speaking, the Oscar of advertising. 

 

(Thanks to Ralph Guggenheim for helpful tips.)

Monday
Feb232009

Andrew Stanton's Oscar acceptance speech

 WALL-E director Andrew Stanton last night, on accepting the Academy Award for Best Animated Feature: 

My producers Jim Morris and Lindsey Collins should really be up here to accept this with me. It’s been such an inspiration to spend time with a character who so tenaciously struggles to find the beauty in everything that he sees. It’s a noble aspiration to have at times like these. I dearly want to thank everyone that’s been on this film: the cast, the crew, everybody at Disney and Pixar Studios. I have to single out Ed Catmull, John Lasseter and Steve Jobs for creating a cinematic safe haven where only a film like WALL-E could be made. To my wife Julie, my kids Ben and Audrey, I love you so much, and I guess I’d be remiss if I did not thank my high school drama teacher Phil Perry for 28 years ago casting me as Barnaby in Hello, Dolly! Creative seeds are sown in the oddest of places so, uh, thank you so much to the Academy for this.